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The Best Beauty Trends of 2024: What’s In & What’s Out

Beauty trends evolve every year, and 2024 is all about effortless glam, skin-first beauty, and bold self-expression. Whether you’re a minimalist or love experimenting with makeup, these trends will help you stay ahead of the game. Let’s dive into what’s trending and what’s fading out in 2024!

What’s In: The Top Beauty Trends of 2024

1. Skin-Loving Makeup

Gone are the days of cakey foundation—skin-first beauty is taking over. Hybrid products that combine skincare and makeup, like tinted serums and hydrating concealers, are trending.

Try This: Look for foundations with hyaluronic acid and niacinamide to nourish your skin while providing coverage.

2. Glass Skin & Dewy Finishes

Matte skin is taking a backseat, and glowing, hydrated complexions are in. Glass skin—popularized by K-beauty—is about moisture, radiance, and a smooth finish.

Try This: Use hydrating primers and lightweight dewy foundations to achieve a fresh, lit-from-within look.

3. Bold Blush & Draping

Blush isn’t just for the apples of your cheeks anymore! Blush draping—applying blush from your cheeks up to your temples—is a major trend, adding a sculpted, lifted effect.

Try This: Go for vibrant pinks, corals, and berry shades for a fresh and youthful glow.

4. Futuristic Metallics & Chrome Makeup

Metallic finishes and chrome-inspired beauty are making a statement, from shimmering eyeshadows to glossy lips with an iridescent twist.

Try This: Experiment with chrome eyeshadows or holographic highlighters for a futuristic touch.

5. 90s & Y2K Revival

Nostalgia is still in! Think brown lip liner, glossy lips, and frosted eyeshadows—the best of the ‘90s and early 2000s reimagined for today.

Try This: Pair a dark brown lip liner with a nude gloss for the ultimate throwback vibe.

What’s Out: Beauty Trends That Are Fading in 2024

1. Heavy Contour & Baking

Overly sculpted faces and excessive powder baking are being replaced by soft, natural contouring and lightweight finishes.

2. Overfilled Brows

Bold, dramatic Instagram brows are making way for softer, more natural-looking brows with fluffy textures.

3. Overly Matte Skin

The ultra-matte look is out—hydrated, dewy skin is the new standard. Less powder, more glow!

4. Sharp Winged Eyeliner

While a classic wing never truly dies, smudged, smoky liner is stealing the spotlight for a more effortless and sultry vibe.

5. Overlined Lips with Harsh Lines

Soft, blurred lips are replacing heavily overlined, sharp-edged lips for a more natural enhancement.

Final Thoughts

2024 is all about embracing healthy skin, soft glam, and nostalgic beauty with a modern twist. Whether you love a minimalist approach or bold, statement looks, this year’s trends have something for everyone.